Instead of creating another pilot watch, we want to get a deeper look into the shape and form of an aircraft and tell some of the incredible stories behind aviation to help draw out the brand. The vision is to produce watches that are functional yet enjoyable to wear, which also tell a story of both man and machine. We would like to be one of the most respected watch brands in the world by delivering unparalleled excellence in design / specification / value in an ever competitive market. To present timepieces that are timeless yet always relevant in remembering the heroism of the many who have been involved in the chapters of aviation. To build a community of AVI-8 watch fans and enthusiasts globally and shed light on important and interesting facets of aviation history.